The Most Overlooked Piece of Real Estate on Your Blog

Note: For the month of October, I’m leading an Intentional Blogging challenge. If you want to start a blog or take your existing one to the next level, check it out (there’s a free course, community, and more!).

There is a place on your website that you’re probably neglecting. It’s the same place new visitors flock to every day to see if what you have to say is worth listening to. And many of these would-be readers leave your website, disappointed.

blogging

Photo Credit: Kevin_Morris via Compfight cc

What is this place, this magical part of your blog that, if you paid more attention to it, could be a big-time difference-maker?

It’s your about page.

Say what? You mean, that silly little “about me” page I created on Day 1 of my blog and haven’t been back to since?

Yep. That’s the one.

Why your about page needs more attention

Other than your homepage, which is usually the first place most first-time visitors drop by, your about page is the most important, and often the most viewed page on your website.

Why is this?

  • Because nobody reads something from a writer they don’t trust.
  • Because people want to connect with other people – especially on social media.
  • Because sometimes it’s hard to tell what your blog is actually about, even after reading a few articles.

An about page is a powerful resource, because it can quickly and easily address those three issues in one fell swoop. A good about page will immediately build trust with a first-time visitor, make readers feel more connected to the person behind the blog, and give them an idea of what to expect in the future.

Three keys to awesome about pages

So what does a good about page contain? A few things (with some real life-examples):

  1. A welcome. This could be as simple as a headline that says, “Welcome to my blog!” followed by a brief bio on who you are and what you do. Chris Guillebeau does a great job with this without getting too wordy, as does Penelope Trunk. (Note: I recommend writing your About page in the first-person as this makes people feel more like they are talking to a real person. I learned that tip from Michael Hyatt.)
  2. A promise. This is where you tell the reader what it is you do, why you do it, and how often. For example, my friend James Clear promises on his about page to send you helpful habit-building articles via email twice a week (every Monday and Thursday). He sticks to that schedule and to his published values regularly, because he understands that delivering on what he promises is essential to building an audience.
  3. An invitation. This is where you ask people to follow your journey, to read a few articles, or maybe even to subscribe to your blog. See how I do that on my own about page. I learned this from Derek Halpern who leverages his about page to get more email subscribers. It’s a smart strategy.

It has to be epic

Okay, so you’re still not convinced. Or maybe you are, but you don’t know what that means for you. Fair enough.

How about one last story, and some practical application for how you can turn your about page into a powerful resource that gets shared across the interwebs? Great. But I have to warn you: this isn’t easy. Your about page has to be over-the-top awesome.

As an illustration, let’s take a look at Clay Collins.

Clay is the founder of a software company called LeadPages. But before he did that, he was just a blogger trying to generate leads for his online business. When he turned his average, run-of-the-mill about page into an epic story of awesomness, he saw his social shares go through the roof and his traffic explode.

This is what I call the “Epic Story About Page.” It tends to be more long-form, usually 500–1500 words, and it only works if you have a really good story to tell (fortunately, you do).

Basically, this is just an article sharing your story and inviting readers to join you. It works when you offer valuable content that encourages people.

The lesson: Don’t just tell us about you. That’s a rookie mistake. Instead, share an inspiring story that will compel people to not only join you but tell their friends about you. Good stories spread.

So what does this mean for you?

Well, that’s kind of up to you. I suggest you begin here:

  1. Review your about page. If it’s less than a few hundred words, you might want to beef up the content. Make sure you have a welcome, a promise, and an invitation.
  2. Tell an epic story. In addition to the three keys, make sure you bio section is amazing, the kind of thing that could be turned into a movie. How do you do this? By focusing on your struggles, on the areas in your life where you saw some kind of extraordinary breakthrough (you may have to dig, but we all have those stories).
  3. Ask people to read and share. This is the last step, when you see if what you’ve written is actually good. Because if you share your about page and people don’t respond by telling others about you, then you haven’t scratched the right itch. You need to go back and tweak things.
Want more advice on blogging? Don’t forget to sign up for this month’s free blogging challenge! Click here to begin.

What’s something that I missed? Have you seen other examples of powerful about pages? Share in the comments.


Goins, Writer

027: There is No Easy Button: Johnny B. Truant & Sean Platt on Self-Publishing [Podcast]

Do what you love and the money will follow. We are all tempted to believe this myth. But it simply isn’t true. Along with pursuing what we love comes a lot of hard work. And this may be most evident in the field of writing.

027: There is No Easy Button: An Interview with Johnny Truant and Sean Platt [Podcast]

Photo Credit: Bert Kaufmann via Compfight cc

Recently, I had the privilege of interviewing Johnny B. Truant and Sean Platt, two of the guys behind Sterling and Stone, an independent publishing company.

I met both of these guys years ago when they were more focused on online marketing, and since then, they’ve taken the leap into becoming full-time authors. But they haven’t completely left their business sense behind.

In an age when every writer seems to be trying to build an online platform and then publish, these guys did the opposite. They left their big blogs and online membership sites to just write books. And I wanted to know why.

In this episode of The Portfolio Life, we talk about all their transition from online marketing to writing fiction, what success looks like for them (and maybe most writers), and why doing what you love is always more complicated than you think.

We also discuss the process of publishing, from start to finish, and why it’s a journey worth sharing.

My interview with Sean and Johnny

To listen to the show, click the player below (if viewing this in email, click here).

You can also download it at iTunes or on Stitcher.

About the guests + some interview highlights

In this interview, Sean and Johnny talk about following their heart and the process behind it, as well as what it takes to succeed as a writer in the Information Age.

Even though they decided to focus primarily on writing, these two are living portfolio lives. Along with their friend David, they write and publish serialized fiction. They also host The Self-Publishing Podcast and recently wrote Write. Publish. Repeat., a walkthrough of the self-publishing process (and why it’s way different than it used to be).

We also discussed:

  • How following your heart is not easy — it comes with a lot of hard work.
  • How authors must think business too — why it’s important to be an author and entrepreneur.
  • If Kickstarter is a good platform for writers (their advice just might surprise you!).
  • The process of publishing a book from start to finish.
  • The importance of being prolific as a modern writer.
  • And a lot more!

And of course, I ask all kinds of hard questions. ;)

Special bonus: The self-publishing process from start to finish

Johnny, Sean, and Dave, decided to let you in on the entire process of writing and publishing a book.

They wrote a book from start to finish in just 30 days. They started without a single idea. They didn’t even know the genre before they began. And by the end of the 30 days they had a published book.

In that short amount of time they brainstormed, generated ideas, and came up with a storyline. And they filmed it all. At the end of 30 days, they had a 100,000-word novel, and lots of video, audio, and written content, documenting the entire process.

And they share the whole process in Fiction Unboxed. Check it out here.

I hope you enjoy the interview. Feel free to download it and share with friends. And I’d love for you to take a moment and leave a review on iTunes.

Have you ever considered self-publishing? Share in the comments.


Goins, Writer

3 Reasons Why You Read Those Ridiculous Lists on the Internet

“13 Ways to Look Sexier.” “47 Celebrities Who Have Killed People.” “8 Secrets to a Happier Marriage.” If you’ve ever scanned a celebrity website, read a marketing blog, or browsed your local grocery store magazine rack, you’ve noticed that media outlets love lists. But why?

Grocery list

Photo Credit: SeanPressley(Peezo) via Compfight cc

What’s all the fuss about list posts and so-called “click bait”? The Internet is full of these lists that we know aren’t the best journalism out there, but we can’t help but read them. Can we?

Here’s why list posts and click bait work

The truth is this stuff works. In certain moments of weakness, I can’t resist clicking those tantalizing headlines. I’ve tried to reform my ways, but still find myself crawling back to this embarrassing addiction.

Maybe there’s a reason why. (In fact, there are three.)

  • Lists create order out of disorder. Even if it’s sometimes artificial, the numbers in a list tell the reader there’s a defined start and end point to the article. The organization gives the person a sense of security. You know what to expect, which makes it easy to “get in” and “get out.”
  • Lists (the right kind) provoke the reader. It’s not just that these lists are about some random topic. The numbers themselves are not enough to create interest; there’s always an element of mystery and intrigue to the catchiest headlines we see on Buzzfeed and similar sites. Whether it’s a voyeuristic look into the lives of celebrities or a painfully honest portrayal of teenage life, we can’t stay away from these articles.
  • Lists are easy to scan. Whether we like it or not, the Internet is full of scanners — busy people browsing the web, asking, “What’s in it for me?” A good list post can capture a person’s attention and keep them engaged long after they’re done picking through a website.

I know. It seems cheesy and beneath your intelligence to do this. But why would these magazines and high-traffic websites do this, if it didn’t work? They care about one and only one thing: eyeballs. And they only do stuff that gets results.

So what can you and I who have a message to share with the world, a message that hopefully matters, learn from this? We can redeem the list post, using it to capture attention while doing more than contributing to the noise.

Redeeming the list post

Here are three simple steps to take to make your list best better than the average Internet drivel most readers encounter:

  1. Write a good “lede.” Don’t just jump straight into the list. Use the first paragraph (often called the “lede” or lead) to tell us what you’re going to share and why. Actually write an article — don’t just drop a bunch of random bullet points on a page.
  2. Don’t go crazy on the list items. Don’t write a list of seven things when three will do the trick. Refrain from doing a brain dump and expecting your reader to follow along, and please, for the love of Pete, don’t just pick some arbitrary number and try to fill it. Value your audience’s time.
  3. Make it exclusive. Write something specific that not everyone will be able to relate to (examples: “7 Signs You Grew Up in the 90s” or “19 Awkward Moments Every Vegetarian Understands”). What makes this content go viral is that it’s extremely relevant to the reader. These bloggers aren’t writing for the masses; that’s impossible to do nowadays. Instead, they are targeting a particular niche. And it’s working.

Oh, and here’s a bonus tip: Tell the truth. Don’t use the list to manipulate or coerce someone into reading your stuff. Use the power of a list to share something important that when they click your link, they are wowed, not disappointed.

Your readers (the real ones, not just those scanning for free tips) will thank you.

Note: I’m currently running a blogging challenge this month for anyone who wants to use a blog to reach an audience and share their message. We’re several days in, but you are still welcome to join.

What’s an example of a great list post or article you’ve encountered (or even written) lately? Share in the comments.


Goins, Writer

026: The Single Best Way to Grow Your Influence [Podcast]

It’s better to give than receive, but we gotta eat. Right? We can’t keep giving forever… or can we?

Photo of gifts

Photo credit: torbakhopper via cc

What happens when we try to take more than we give? Or when we try to take credit for things that aren’t really our work? I discuss this and more on this episode of the podcast.

Click to listen

To listen to the show, click the player below (if viewing this in email click here).

You can also download it at iTunes or on Stitcher.

The secret to success

When they’re trying to get ahead in life, people normally ask “what’s in it for me.” In fact, I tried the “what’s in it for me?” approach for a lot of years, but nobody was really interested. They were all interested in themselves.

When I stopped and looked around, though, I realized the most successful people I know aren’t takers — they’re givers. And when I tried to follow their lead, I discovered an amazing trick:

Stop keeping score. (Tweet that)

Instead of worrying about whether something will benefit me or cost me, I learned to just think about what was right. I stopped wasting time keeping track of favors, and I ended up just being a friend.

More highlights

Be sure to listen to the episode to catch the detail behind these nuggets:

  • 3:20: Marcy from mudpiewriting.com shared a little bit about how devastated she was when her literary agent quit before she had a chance to sell her debut novel and how she recovered her confidence after finding Jeff’s blog.
  • 12:20: The most successful people in the world are givers. But some of the least successful people in the world are also givers. So what gives? Check out Give and Take from Adam Grant.
  • 18:29: Find out what happened when bestselling author Jonah Lehrer decided to not give proper credit, and my own example of how tempting it can be to embellish the story…just a little. (You’ll also find out how smart my wife is.)
  • 26:20: “You can have everything in life you want, if you will help just enough other people get what they want.” – Zig Ziglar (Tweet that)
  • 28:40: I predict a new market emerging for simple dumb phones. People will crave a more minimalistic experience. And I will buy one.
If you’re enjoying the podcast, I’d love for you to leave an honest review on iTunes to help other people find the show.

And if you’re not a fan of iTunes, you can also copy and paste this URL into the podcast player of your choice: http://feeds.feedburner.com/ThePortfolioLifeJeffGoins

Thanks for listening.

Be a friend

I know a lot of people are skeptical about this. I sure was when I started trying it. But trust me, it works.

What can you do for someone today to help them get what they want? Share it in the comments.


Goins, Writer

Evernote for Research and Outreach

Below are the slides for the presentation Crystal and Mary did for the COMO 2014 Georgia Library Association (GLA) conference.  The talk was on Evernote, what it is and its most useful features.  Emphasis was on how to use it for research and how to show it to your users to enhance their productivity.

 

 

Evernote for Research and Outreach

 

 

The post Evernote for Research and Outreach appeared first on Personal Knowledge Management for Academia & Librarians.

Personal Knowledge Management for Academia & Librarians »

The Surprising Self-Discovery Lessons of Blogging (Plus a 21-Day Challenge!)

I am a writer. It’s what I do. But the truth is I didn’t learn this truth about myself and then go do it. Confidence came slowly and awkwardly. The epiphany didn’t precede action; it followed it. And I learned a lot of this from blogging.

Self Discovery Blog

Photo Credit: angelocesare via Compfight cc

I love writing, not just because it’s my job, but because it’s a tool to help you better understand yourself. Sharing my thoughts on this blog helped me understand that writing isn’t just something I do; it’s who I am.

This, it seems, is true for others, as well. Flannery O’Connor said that she never knew what she thought until she read what she wrote. Writing and journaling, even blogging, can be a means of self-discovery.

Why writing?

Because:

  • Writing is honest. It’s something you do in solitude, which means that in that privacy you can be a little more truthful than you might normally be.
  • Writing vulnerable. When you put words to paper (or on screen), you share a part of yourself that the world doesn’t normally get to be. You stop hiding behind your shadow self and reveal who you really are.
  • Writing is a process. It takes time, and with that time comes revelation. You understand yourself in ways that you wouldn’t normally consider, because you’re forced to work through your ideas and thoughts in a slow, methodical process.

When I began blogging, I realized that I wrote first for myself and second for an audience. As big as I am on helping others and serving your readers, there’s something cathartic about writing just for the sake of writing.

If you’ve ever wondered what your place is in the world, if you’ve considered the possibility that you might have a calling – some purpose that’s bigger than you — then maybe it’s time you started a blog.

A free blogging challenge

I’m dubbing October “Intentional Blogging” Month. For 21 days , I’m going to be leading a group of people who want to get serious about blogging and are willing to let the process teach them something about themselves.

If you join this free challenge, you’ll get exclusive access to me, a 12-part blogging course, and opportunities to connect and share your work with other bloggers. I’ve never done this before, so it could be a lot fun!

You don’t have to be a great writer to start a blog.

You don’t need a plan or a big budget.

You don’t even need to have any aspirations of making a ton of money.

You just need to want to grow. I promise you: blogging will push you and challenge you in ways that you’ve never before experienced. It certainly has for me. And you just might learn something about yourself that surprises you.

What to do next

The “rules” for this are pretty simple: do one thing every day for 21 days to grow your blog. If you want to jump in, here’s what you need to do:

  1. Join the challenge (be sure to enter your email address for some free resources).
  2. Follow the community on Facebook for daily blog challenges.
  3. Make sure you’re set up with a blog (watch the video for step-by-step instructions).
  4. Leave a comment on this post, saying you’re in.
  5. Tell your friends (totally optional, but why not?).

See you in the community!

By the way, you don’t have to blog every day to be part of this challenge. These will be very small steps to start a blog and then take it to the next level. The first day, for example, you just have to set up your about page (spoiler alert).

We’ll get started on October 8 (you have until then to sign up and get setup — be sure to pop into the group to connect with other bloggers in the challenge).

What do you hope to learn about yourself from this blogging journey? Share in the comments.


Goins, Writer

Three Steps to Start a Daily Writing Habit

It’s one thing to call yourself a writer and quite another to actually write. So what separates the pros from the amateurs? Is it God-given talent? Natural skill? Or something else?

Writing Notebook

Photo Credit: Mike Rohde via Compfight cc

Real writers do one simple thing: they write every single day. Forming a daily writing habit isn’t easy. It forces you to give up your misconceptions about writing and embrace the truth. It’s not a gift; it’s a discipline.

Of course, we all have things we’ve been given, skills we inherited and opportunities we didn’t deserve. But what we do with those gifts and opportunities is what separates the outliers from the rest of the pack.

The difference between a professional and an amateur is simple — it’s practice. But that sounds a lot easier than it is. So how do you get up every day and write? This is the question that plagues those of us who struggle to stay motivated in our creative lives. We know we have something to say. We’re just not sure how to say it.

Fear is what holds us back. The trick is to form a habit, to get up and do it without thinking. That’s what the pros do. And it’s what you must do, too, if you’re going to get serious about your craft.

The three steps

There are three steps, I’ve found, to starting a daily writing habit:

  1. Pick a space. It can be your dining room table or a desk, even the couch. But the idea is that this is special, sacred even. It’s where inspiration happens. Try to set it apart.
  2. Set a time. It can be 5am or 11:30pm. Whatever it is, just try to make it consistent. You need to show up every day at this time and put your butt in the chair. It doesn’t matter if you have any idea what you’re going to write; until you commit to a time, you never will.
  3. Choose a goal. This can be a hundred words or a thousand words. Whatever it is, give yourself grace. Hemingway was renowned for writing 1500 words one day and 300 the next. In my experience, anything from 300-1000 is sufficient to forming a writing habit.

Do this over and over and over again, every day and every week. And within months, you’ll be surprised by how much easier writing comes to you.

Sounds too good to be true, right? I can already hear the objections…

“What if I don’t know what to write?”

That doesn’t matter. Write anyway. If you haven’t formed a habit yet, your writing may not be that good. All you’re trying to do is show up, to be consistent enough to start practicing and get good.

Still, if you need a prompt or two, here are some ideas:

  • Write about your surroundings.
  • Write about what you did today.
  • Write a section of a chapter to that book you’ve been working on.
  • Write a letter to your kids… or one to yourself.
  • Write anything!

I’m not kidding when I say what you write about doesn’t matter. It really doesn’t. At the end of the day, there is one box you need to check, and it reads:

“Have I written?” (Check YES/NO)

If you miss your word count, blow your scheduled time, and write a bunch of malarkey — but you still get to check “yes” — then consider the day a success. Get up tomorrow and do it again.

Good luck.

It’s one thing to call yourself a writer; it’s quite another to actually write.

BONUS: Ready to get started writing daily? Sign up for the My 500 Words Writing Challenge and get a prompt every day for a month to help you stay on track. Click here to get started.

Do you write every day? Why or why not? Share in the comments.


Goins, Writer

Daily Quote: Strong Women Don’t Play Victim, Don’t Make Themselves Look Pitiful…

Strong women don't play victim, don't make themselves look pitiful, & don't point fingers. They stand & they deal. - Mandy Hale

Strong women don’t play victim, don’t make themselves look pitiful, & don’t point fingers. They stand & they deal. – Mandy Hale

The post Daily Quote: Strong Women Don’t Play Victim, Don’t Make Themselves Look Pitiful… appeared first on Lifehack.


Lifehack

024: Getting a Book Contract is Hard Work (But You Can Do It) [Podcast]

I am a big fan of self-publishing. There’s never been a better time for writers to get their words out into the world without waiting for permission from gatekeepers. But what if you still dream about a traditional book deal with a Big Five publisher?

024: Getting a Book Contract is Hard Work (But You Can Do It) [Podcast]

Photo Credit: notashamed via Compfight cc

Chad Allen, Editorial Director for Baker Books, has worked in the publishing industry for more than fifteen years. He’s done a little bit of everything — from publishing assistant to indexer; from project editor to acquisitions.

In this episode of The Portfolio Life, publishing professional Chad Allen and I talk about killer book proposals and the fail-proof formula you need to get a book contract.

Listen to the interview

To listen to the show, click the player below (if viewing this in email, click here).

You can also download it at iTunes or on Stitcher.

So what does it take to get a traditional book deal? Here are a few tips from my interview with Chad…

1. Find a great concept

Think your ideas need to be original to be great? Nope. In fact, if your idea has never been talked about it’s probably because people aren’t interested.

So when you are looking to catch the attention of a publisher, aim for different over new. Don’t try to compete in an over-crowded market, but don’t try to enter a non existent market that has no demand, either.

It isn’t about finding the newest and most original idea. It’s about filling the space you occupy differently from anyone else.

Take something you love, and do something interesting with it. “Creativity” is just the mashing up of ideas and concepts in a unique way – your way. (Tweet That)

2. Build your tribe

Think you need huge numbers of followers to get a book deal? Not exactly. But you do need a tribe.

When you’re building your tribe, you’re connecting to people who are interested in your message or who share the same vision. These are the people who will stick with you as you grow and who will review and recommend your book. These are your true fans.

But don’t let this scare you. It isn’t just about the numbers. It’s about relationships. You can use your blog, social media, and email list to engage with them long before your book hits their shelves. And a small, engaged list is better than huge numbers of people who don’t really care.

Yes, Chad admits that he looks at the numbers when evaluating potential projects, but he also knows there’s time to build. If you are just starting out, you can still catch the attention of a publisher. Include your plan and show how determined you are to grow.

3. Be a terrific writer

What do published authors do to stand out from the crowd? It’s not their impeccable grammar or flowery vocabulary. It’s how they create an amazing experience for their reader. In other words, you’ve got to be good.

Sounds a lot easier said than done, right? You can study your craft to become a better writer, but here’s the thing. There are no shortcuts or secret “get published quick” methods. It all comes down to hard work. You’ve got to be willing to put in the hours.

If you do the work, you will see results. It’s just that simple (and that hard). Good writing and a great attitude can still take you pretty far in this world.

The brass tacks

Hang in there. Keep going for it.

So, what if you don’t have an email list or a huge following on social media? Don’t worry, says Chad. 90 percent of your journey as a writer is going to be about tenacity and your determination to keep going. Hard work is the only thing standing in your way.

Who cares if your list isn’t massive or if someone, somewhere already wrote about your topic? If you create a breath-taking experience for your reader, you can still reach success.

Do you have questions for Chad about how to get published? Now is your chance! Share it in the comments.


Goins, Writer

The Amazing Realization That Turns Amateurs into Professionals

Become who you are. It happens once in a lifetime.
–Switchfoot

Cole Bradburn is a chiropractor who longs to be a poet. Most days, he works in an office, helping people improve their health. Secretly, though, he longs to make a difference with his words. “Some day…” he hopes. But some day may not come.

Lightbulb

Photo Credit: Paul Watson via Compfight cc

It’s not that Cole hates his job. He likes it, which is the whole problem. There’s another life he longs to live, a parallel one that feels at odds with his day job.

The world, it seems, is full of these people: Closet artists and aspiring authors — people longing to do meaningful, inspiring work. There’s just one problem. They’re not doing it.

The longing that lasts

Many of us worry about our lives, that we won’t make an impact. In the late hours or early mornings, we wonder what we’ll be remembered for, what our legacy will be. While some are trying to make it through another week, others find themselves succeeding at the wrong things.

Make no mistake, though. All of us, at some point, wonder if what we’re doing matters. But for some of us, maybe for you, this question sticks. It haunts you, whispering from afar. It keeps you wondering and waiting.

All the while, deep inside your heart, something dangerous stirs, something you’re afraid to admit — something I was afraid to admit.

The secret fear we all face

Years ago, I was in Spain. As part of a college study abroad program, I was spending the fall semester of my junior year in Seville: a beautiful, historic city full of art and wonder.

On a very ordinary day, my friend Martha and I took a trip to La Giralda, the impressive tower adorning the world’s third-largest cathedral and the place where Columbus was allegedly entombed.

After ascending the massive spiral staircase, we gazed out over the city. We looked down, watching thousands of souls pass by. As we descended the stairs and entered the cathedral Martha posed a thought I’ll never forget:

I wonder what kind of legacy I’ll leave.

It hung in the air for all to hear (as if anyone else were listening). We stopped and stood in front of the altar. There we were, surrounded by centuries of art, and Martha wanted to know which of her creations would endure. What would still be standing in another thousand years?

I had to wonder the same.

How to put a dent in the universe

We are all hoping something we do in this world matters. We want our creations to stay with people forever. As Steve Jobs, the founder of Apple Computers, once said, we all long to “put a dent in the universe.”

It’s true. We’d all like to leave some kind of impact on this ball of dirt. But most of us, tragically, won’t. We’re afraid of the cost, worried we don’t have what it takes, anxious about the road ahead of us.

Terrified we’ll fail to live up to our own expectations, we play it safe and abide by the rules. Before we even start, we sabotage our work and subvert our hidden genius.

And how, pray tell, do we do this?

With words. Subtle but serious words that kill our passion before we can pursue it. Words like “aspiring” and “wannabe.” Phrases like “I wish” and “someday.”

There is a solution to this. A simple way of facing your fears and living the dream: Become who you are.

An adventure in identity

At a time in my life not so long ago, I was wrestling with this longing I wanted my life to matter, wanted to know I had a personal legacy. One day, my friend Paul asked what my dream was, and I told him I didn’t have one. Which was exactly the wrong thing to say.

“That’s too bad,” he said. “Because I would’ve said it was to be a writer. I guess I was wrong,” he shrugged.

I began to steam. Swallowing hard and working up the courage to speak, I finally uttered, “Well, I guess it is. I mean, I suppose I hope to maybe be a writer… someday.”

My friend looked at me without blinking and said these words that would forever change my life: “Jeff, you don’t have to want to be a writer. You are a writer. You just need to write.”

The next day, I started writing. Without excuse or exception (and without being very good), I began. And you know what? My friend was right.

The results come… eventually

Pretty soon, I became a writer, almost without realizing it.

It began with a few hundred words before sunrise, every day. Sure, those words stayed on my hard drive at first, but with practice and discipline, I got better. I was publishing articles and producing work on a regular basis that started to surprise me.

Slowly, I shared those words, and over time an audience grew. It was gradual at first and then seemed to happen all of a sudden. But the important part wasn’t so much how slowly or quickly it occurred. What mattered for me was I was finally becoming myself.

I found my dream not by searching for it, but by submitting to what I had always hoped was true. I was, in fact, a writer. All I had to do was write.

Anyone can do this. All it requires is a simple, but sometimes scary, solution. Claim you already are what you want to be, and then start acting like it. Soon, you will start to actually believe it. And so will others.

What would that look like for you? Share in the comments.

This story first appeared in my book, You Are a Writer, which became an Amazon best-seller and has only ever been available as a digital book — until today. If you’ve longed to be a writer or know someone who has, this is the book to read. It’s on sale this week, and if you get the updated paperback version (with 3000 words of new content!), you’ll also get the Kindle version for free. Check it out.


Goins, Writer

Attributes and Procedure of Getting CPD Accreditation Status

The term Common Professional Development (CPD) is a well organized approach to acquiring the pre determined specialized education, knowledge, practical training practice for pursuing a certain profession that is mandatory in many countries including the UK. CPD requisites can pertain to several professions such as medical, judicial, research and fellowship programs, logistics and transport etc. as per the regulations in an institution or governmental laws. For instance, according to the CPD rules in practice in England and Wales, a legal executive or solicitor executing full time legal practice in the country (working 32 hours or more in a week), needs to complete at least 16 hours of CPD every year that will earn them 16 CPD points.

Obtaining CPD Accreditation

There are several authorized organizations that offer CPD accreditation programs. Before you proceed to acquire your accreditation it is mandatory to complete your CPD program with minimum attendance fulfillment, participation in several activities as a registered college/university candidate etc. Completing this formality will bestow the recognition of an accredited CPD provider status. More or less the following procedures are adopted by all major organizations that offer independent CPD accreditation to a professional.

Application: The first step is to register and apply for an independent CPD provider accreditation status. While applying the candidate will have to submit proof of attending the CPD program, details, of participation in activities, hours completed etc.

Review: The institute awarding accreditation will take about a month of time to review the certificates and credential submitted to verify the authenticity of the documents before processing the application to the final stage where the accreditation awarded to the CPD provider.

Accreditation Awarding and Conditions: The final stage is the accreditation awarding when the candidate is assigned a particular date when he will receive the status of accredited independent CPD provider and gain the privilege of promoting himself in the professional domain to set a milestone in his career. He will then have the facility to approach potential clients or join any institute as an accredited member. To ensure that the accreditation remains valid for lifetime, keep updating it as and when there are any changes in the terms and conditions introduced in the regulations of the particular profession.

  • Gain better client prospects as an established accredited professional
  • Beat the competitors in the professional world and get exposure to premium career opportunities
  • Explore the new job opportunities for which you meet the criteria of accreditation requirements
  • Build a network of clientele with whom you can keep pursuing your profession with peak high progress

The CPD obligations are formulated in accordance with requirement of the essential and advanced skills and education to pursue any said profession with complete accuracy. Many organizations have strict codes for CPD fulfillment of the all the recruits. However the independent professionals not yet associated with any organization or enterprise, in their own interest can opt for taking CPD to ease out their way to getting hired and setting firm foot in the professional world.

Apprenticeships are also another route you can go down and with Gordan Franks Birmingham apprenticeships it is easier than ever before.